OLIVIA PALERMO BEAUTY
When Olivia Palermo first appeared on screen, in the MTV show “The City”, fashionistas emitted a collective gasp of delight. Emanating undiluted allure, the young New York socialite embodied the essence of chic with a refreshing twist of cool. Now the fashion influencer has translated her unmistakable taste into beauty, with Olivia Palermo Beauty, a “Prêt-à-Beauté“ brand featuring a “curated makeup wardrobe for everyone”. “Having spent years in and out of makeup chairs, and being fortunate enough to work with some of the world’s greatest makeup artist, I’ve really come to understand what works and what doesn’t” says Palermo today. Approaching beauty like fashion, she has conceived cosmetics that, like clothes and accessories, “help fit your mood and inspire self-confidence”. Enclosed in an elegant golden case – in itself an object of desire- the Eyeshadow Palette, in 2 variations, is created to mix and match, build confidence, and “let your eyes do the talking” in our mask-wearing times. In an equally desirable golden tube, the Matte Lipstick comes in 4 wearable shades that enhance and moisturise (we are in love with Rosebud, the perfect neutral). There are also 2 skincare products to smooth and prep the canvas of the skin: the Prime Time Illuminating Serum, a primer/radiance booster enriched with hyaluronic acid and peptides, meant to impart a serious glow; and the Pre-Show Mattifying Mist, designed to fix the makeup, revive the complexion, and keep the shine at bay during the day. New products will routinely enrich the vegan and cruelty-free line, free from substances like parabens, sulphates, phthalates, mineral oils, and talc. Stylish, but also safe.
