[ten.twelve] Skincare
In our Corona times, the lockdown has further highlighted how a sound skincare routine is the foundation for the perfect beauty look. And minimalistic, result-driven products seem to be the choice of the time. [ten.twelve], a new cool skincare brand made in Erlangen, a medical hub in Southern Germany, seems to have captured the trend. Conceived by pharmacist and nutritionist Dr. Huong Nguyen, nutritionist Dr. Sabine Schnorr, and Son Pham, a marketing expert and former model, the skincare line was born from the need to “bring medical/pharmaceutical delivery systems to skin care for more efficacy, and overcome the eternal battle between natural/clean vs. synthetic.” The brand has debuted with a capsule collection of luxury serums packed with both pure botanicals and potent biocompatible functional ingredients, whose penetration deep into the skin is assured by a cutting-edge delivery system. “Our products are potentiated, concentrated replicas of your skin’s biology in a bottle” the dynamic trio tells us. “Before we start the formulation process, we study the skin biology meticulously. We build the ensuing cosmetics adding the right active ingredients in the right concentration, to enhance the skin’s regenerative powers and strengthen its barrier function. “There is a serum for every skin issue: Vivid H20 targets dehydration, Pines & Purity acne-prone skin, Glacial Radiance hyperpigmentation. An exfoliating mask completes the collection. “This is just the beginning of our journey`” declare the founders, whose mission is to create transparency in a market clogged by complicated formulations making false promises, and to sensitize the public to the impact of skincare on overall health. “We are currently working on widening our range including cleansers, moisturizers, and a revolutionary sunscreen. Keep an eye out! “