79 LUX
Spotlight on the body: more and more brands today focus their attention on the (previously overlooked) skin of the body, with active-packed formulations that rival the most sophisticated face creams. See 79 Lux, “serious skincare for the body”: this “boutique range” features luxurious formulas created with organic and wild crafted superfoods, anti-inflammatory and anti-oxidant skin healers that nourish, pamper, soothe and regenerate the skin. “I was inspired by my own need for an ultra-nourishing body product for my dry, eczema prone skin” tells us integrative health and beauty consultant Karen Cummings-Palmer, that launched the first product of the line last year. “It needed to be rich but not greasy, luxurious and sustainable. I wanted to feed the skin topically like I feed it internally with organic, wild sourced, nutrient dense foods”. The result is the multi-awarded Balm, a gold-infused nurturing and transforming body lotion enriched with rose oil, hyaluronic acid, lactic acid and zinc that instantly smooths and plumps the skin, a staple on beauty editor´s bath shelves. Golden Oil, an anti-inflammatory toning and rejuvenating emulsion packed with marula, frankincense, rose and helichrysum (and a speck of gold) is the second born of the line; Cream, a treatment hand lotion blending rose geranium, squalene, vitamin C, calendula, chia Seed, avocado, and copper peptide for a collagen-boosting effect, is the latest addiction. All products feel opulent, uplifting, and pampering. “We are anchored by the simple idea that all of the skin on the body should be nourished, protected and illuminated “says Cummings-Palmer. “ We use exceptional active ingredients that have typically been the preserve of only the very best facial care like hyaluronic acid, vitamin C and squalene, in quantities that count: we want our bodies to be better aligned with our faces.”
