VITA by ROSSANO FERRETTI

His client list reads like the Who’s Who of Hollywood (and not only): Angelina Jolie, Eva Mendez, Charlize Theron, Kate Moss, Lady Gaga and Kate Duchess of Cambridge (and her sister Pippa) have all submitted their mane to the scissors of Rossano Ferretti, the Italian celebrity hair stylist, whose 20 eponymous Hair Salons are dotted around the world in location that range from his native Parma to Beverly Hills, Shanghai, Mumbai, Dubai, New York, Madrid, Miami, Paris, London, and even the Maldives. The secret of his success? The “Method”: a hair cutting technique or “invisible haircut”, that rather than impose a specific style or shape, creates the cut according to the natural movement and consistency of the hair, in order to enhance its natural appeal and the personality of the bearer. To complete his method, the hair guru has created a complete hair product range, the Rossano Ferretti Parma, addressing every typology and need. The latest addition? The VITA anti-aging line, a capsule collection addressing an issue often overseen: hair aging due to biological age, but also to the excessive use of hair straigtheners and aggressive coloring. To revive opaque, dull, and lifeless hair, Ferretti has created a Rejuvenating Shampoo, Hair Mask and Serum that are 100% made in Italy, and formulated with botanical extracts from plants and roots such as ginseng, guarana’, camellia, coconut and aloe vera; as well as with an antioxidant cocktail of active ingredients from the latest biotechnology that oxygenates the bulb and strengthens the hair, preventing breakage and hair loss. When used in synergy, these innovative products promise to reverse time the same way a good cleanser/serum/mask combo does for aging skin. As we often focus on what time does to our complexion, but we tend to forget that the clock ticks for our mane too. Thank you, Rossano!

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