I NUMERI PRIMI
High quality, tradition, superior design: values often associated with products made in Italy. I Numeri Primi, a new premium organic skincare brand from Tuscany, is no exception. Launched during the Venice Film Festival, it features sophisticated vegan biocosmetics formulated with the purest Italian botanical ingredients, enclosed in stylish recyclable glass containers, and designed with traditional Italian pharmaceutical bottles in mind. Behind the brand Letizia Benini Galeffi, in the cosmetic field for generations: her family´s pharmacy in the picturesque town of Montevarchi, Tuscany, has been a local institution since 1763. “I Numeri Primi has been inspired by my pharmaceutical training and my passion for nature, an essential element in my life” tells us Benini Galeffi. “Our line uses officinal plants, essential oils and active ingredients of vegetable and biological origin, carefully selected and reformulated with technologically advanced principles. In its name I have combined mathematics, nature and beauty, paying homage to the uniqueness of prime numbers, special digits that can only be divided by one and by themselves. And the beauty of each individual is unique.” The best sellers of the line? The ultra-pure Hyaluronic Acid Serum n.1, a luxurious formula enriched with regenerating Chitosan, healing Beta-glucan, soothing Aloe Vera and plant-based Hyaluronic Acid – obtained through a natural fermentation process – that gives bounce and vitality to the most stressed of complexions; the Argan Oil Cream n.3, an anti-aging and anti-oxidant face cream that renews by stimulating cell regeneration, with Argan Oil, Olive Oil and Shea Butter; and the Nourishing Body Cream Black Grape n.13, a velvety emulsion that smooths, firms, tones and improves the body´s epidermis elasticity, using the properties of Wild Soybean Oil, Argan Oil, and Shea Butter. “Safe for the individual and for the environment and easy to use, with multitasking products” as Benini Galeffi describes it, the line includes also face and body cleansers, face masks and scrubs: making it the perfect range for a daily holistic and pampering ritual, Italian-style.
