SAIE

While the clean skincare movement in full swing, non-toxic makeup is lagging behind. As healthy living aficionados very well know, finding clean makeup that really performs is no easy task. Enter Saie, a label launched last November by Laney Crowell, the founder of the blog The Moment, a beauty with a Meghan Markle glow, and a former Estee Lauder executive. “I’ve always been a clean beauty lover” she tells us. “When I found out what goes into traditional makeup, I knew I had to do something about it, with a cool-girl vibe, of course. I set out to try the clean makeup brands that existed and I couldn’t find anything that I liked in terms of performance or branding. That was my aha! moment.” Saie features affordable and consciously crafted clean products, conceived with the input of Crowell´s online community and of beauty influencers. They are fun, sexy, chic, pigment-rich, work wonders, and look amazing on the bathroom shelves. The brand has debuted with a capsule collection of essentials, ideal for a natural beauty look, made with the purest ingredients (they don´t even use phenoxyethanol, a preservative common in natural brands). There is a lip gloss made with ethically sourced beeswax; 2 brow butters, one clear and one in an universal light brown; a smart eyelash curler; and an oil-based lengthening mascara, Mascara 101, an instant classic: unlike water- based mascaras it doesn´t flake, and fortifies the lashes with nourishing oils. More products will be launched every couple of months. “Saie brings to life totally clean makeup that is good for you and the environment, and performs amongst the best.” says Crowell.” Our name, pronounced Say, comes from our community “saying” what they want. We create our products working with the best labs in the world, and are able to invent beautiful luxury formulas that are also the cleanest on the market.” Can´t wait for more.
(Saie currently ships to Japan only via direct order. Email hi@saiehello.com to place an order.)
https://saiehello.com/