THE GLOW ESSENTIALS

In her native Germany she´s a household name: Anita Bechloch has glamorised do-it-yourself-beauty with the publication of the best-seller “The Glow”, a manual on how to make your own natural cosmetics, and 2 follow-up books. Now the Munich-based former TV producer, already dubbed “the Jamie Oliver of beauty”, has taken the concept further with the launch of an essential line that aspires to become “the finest high-quality skincare in the world”. “I started mixing my own products at home as my skin was difficult and couldn’t find any cosmetics that could fix it“, says Bechloch “I was surprised by how well my skin responded to clean ingredients. After the publication of my books of recipes of DIY products, many customers asked me if they could buy the cosmetics already made. “The Glow Essentials was born. The line consists in 5 multifunctional products – a Floral Essence, a Master Elixir, a Face Oil, a Balm and a Cleansing Clay – to mix and match: formulated with 100% pure, undiluted, unprocessed, cold-pressed, certified organic and wild-crafted ingredients, and free from synthetic substances, artificial fragrances, petroleum derivatives, silicones and other nasties .“A capsule skincare wardrobe that covers all your needs, while letting you customize your products intuitively, to provide whatever your skin needs at the moment.” says Bechloch. The Floral Essence, a liquid serum & toner enriched with Moth Bean and Snow Mushroom extracts (botanical alternatives to retinol and hyaluronic acid) and the Master Elixir, a glow-giving blend of pure anti-oxidant oils, are already favourites of make-up artists and influencers alike. “The skin is a living organ and it can change depending on your lifestyle, nutrition, hormones and the weather.” continues Bechloch “It can be dry, dehydrated, with breakouts, sometimes all at once. To fix all these issues one ends up with confusing, expensive skincare regimes addressing symptoms rather than causes. My motto is “free your skin”. Nourish and support it with the finest ingredients, but leave it alone to recover. Skincare can be simple: and the skin really benefits from a minimalist regime with the finest, ultra-pure ingredients. “